OK, we have a funky name. We know that. Part of our reasoning is that we like to have a good time. Yes, we enjoy what we do and try to approach even the most difficult situations with a positive attitude. Since the word "humans", when pronounced with a "z" sounds like the way a robot voice would say it, well, it just tickled our respective funny bones. (Also, it wasn't being used.)
Aside from the obvious misspelling we added "Humanz" to our name because we feel that, too often, business people (we include ourselves in this assessment) tend to focus almost exclusively on metrics. How to manage that most precious of resources: human capital, is key to what we do.
Even when we DO consider the human element (personality profiling, focus groups, etc.) we can miss the influence that such exercises have on the participants. Our own expectations and prejudices can influence how we interpret data. Why should we expect our potential customers to behave differently? They'll react how they wish, when they wish, at the time they wish. And those wishes are liable to change day-to-day, even minute-to-minute. The trick is to figure out how a certain number of people will react at some point in the future.
Metrics are an important tool, but are no substitute for a lack of vision. The most successful businesses stay ahead of the curve. They figure out what they believe people WILL want. What folks will want may not exist yet. Before the iPod came out did you really believe you needed a portable media player? It was a game changer. Maybe you aren't in the business of innovation, or at least, you don't believe you are. How long ago did you come to the realization that you needed to get up to speed on Social Marketing? Were you a leader or a follower? More importantly, what is the next innovation in marketing that you should be considering? What companies are relatively new, but with potential? Could we partner to our mutual advantage? Could my competitor become an ally? They are asking the questions before there is a readily available answer. A sustainable business will continue to ask such questions long after it has become successful.
"Biz Dev" we choose for what should be obvious reasoning. It's recognized shorthand for "Business Development" and it sounds edgier. We thought so, anyway. Besides it takes less time to type and we have to type our business name (biz name?) frequently! Besides, "Biz" sounds good with "Humanz."
The superscript "4"? To be honest, we chose "4" because it simplified our URL and, once again, seemed just a bit different. Not innovative, but different enough to help set us apart. Also, there are four primary steps to our process:
So the superscript "4" stands in for the word "for" and represents "DEV to the 4th power". Get it?
Our name is a key component of our overall image and we, at the very least, wanted it to portray professionalism and provoke curiosity. Were we stretching? You be the judge.
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